Deluxe Acquires Sony’s Digital Fulfillment Business

LOS ANGELES, CA (April 1, 2021) — Deluxe, a global provider of digital and cloud-based solutions to the world’s leading content production studios and distributors, announced today the acquisition of Sony New Media Solutions (“NMS”),  a subsidiary of Sony Electronics Inc. Sony NMS provides a wide array of media platform services to many leading global media companies including Sony Pictures Entertainment. Terms of the deal will not be disclosed.

This development brings together two advanced digital media supply chain platforms and leading media and technology industry talents, to deliver a fully integrated supply chain management system and service offering, designed specifically for distribution at scale. By integrating Sony NMS into Deluxe’s existing solutions portfolio, customers will have access to a comprehensive suite of services and technologies covering all aspects of media distribution and localization, across all distribution outlets – from streaming and broadcast platforms to physical media and theatrical exhibition.

“This is an opportunity for Sony to contribute in a unique way to the media and entertainment industry,” commented John Studdert, Vice President, Media Solutions, Sony Electronics Inc. “As NMS transitions to Deluxe, our expectation is that through this combination of leading solutions, the industry will benefit through improved workflows, better integrated supply chain solutions, and so much more.”

Deluxe, with the backing of Platinum Equity, which acquired the business last year, has continued to focus on technology investments and systems innovation.  The deal with Sony closely follows the Deluxe acquisition of Sundog Media Toolkit earlier this year, extending their cloud automation technologies to customers worldwide. “We are delighted to welcome the Sony NMS team and customers into the Deluxe family,” said Cyril Drabinsky, CEO, Deluxe.  “We believe we have created a best in class servicing and tech team.  Joining the already robust system Deluxe has to offer, this allows us to strengthen our breadth of technology and workflows, while enabling NMS customers full access to Deluxe’s spectrum of integrated supply chain solutions including cinema, localization and distribution.”

“This is an important opportunity for Sony Pictures to extend our partnership and work even closer with a key supplier,” said Carrie Ferman, Senior Vice President, M&A and Corporate Development, Sony Pictures Entertainment. “As we continue to evolve our digital media supply chain, we are excited to see Deluxe blazing a trail into the future of our industry.”

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit https://www.sony.com/news for more information.

ABOUT DELUXE
Deluxe provides innovative, secure distribution and localization services for studios, OTT platforms and content creators worldwide. Deluxe’s cloud-based solutions offer unprecedented flexibility and reach through its customizable, end-to-end solutions that enable customers to create, transform, and distribute content and immersive streaming experiences to audiences on a global scale.

ABOUT PLATINUM EQUITY
Founded in 1995 by Tom Gores, Platinum Equity is a global investment firm with approximately $23 billion of assets under management and a portfolio of approximately 40 operating companies that serve customers around the world. The firm is currently investing from Platinum Equity Capital Partners V, a $10 billion global buyout fund, and Platinum Equity Small Cap Fund, a $1.5 billion buyout fund focused on investment opportunities in the lower middle market. Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O^® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 25 years Platinum Equity has completed more than 300 acquisitions.

CONTACTS
Jamie Falkowitz-Tancredi / Falkowitz PR
Jamie@FalkowitzPR.com / (818) 606-2652

Cheryl Goodman, Larry Smalheiser, Corporate Communications
selpr@sony.com